Ilia Beauty can always be relied upon for high-performing makeup that utilises the best quality natural and organic ingredients, and their latest launch follows the same suit. The brand’s Limitless Lash Mascara defies the notion that natural-based mascara can’t give you the same thickness, volume and length you’d expect from traditional synthetic-based mascara. Formulated with a base of organic bee and carnauba waxes, this product is designed to boost and enhance lash condition - meaning your lashes will get an extra hit of hydration and nourishment in the long run.
Made with 25% organic ingredients and 99% natural ingredients, Ilia Beauty practice what they preach when it comes to what’s in their products: ethically-produced with the philosophy that cosmetics should nourish from the inside out. This mascara is weightless and buildable - ideal for a quick coat before you head out the door, or a fuller, more dramatic look achieved by simply applying more coats to dial up the intensity (without flaking). We also love the unique dual-sided brush, which has long thin bristles on one side and shorter, stouter ones on the other. This allows you to reach those tricky corner lashes and define and separate with precision, making this the perfect mascara-all-rounder.
Housed in Ilia’s signature recyclable aluminium, we think this latest release will become a ‘green’ makeup bag staple.
All images: Ilia Beauty